Learning More About Social Marketing and Its Benefits

Marketing refers to the act by which an organisation undertakes in order to engage with its target audience, create value for the customer, get recognition in return for value and create a brand. The term has two elements, marketing and communication, each of which is the key to a successful marketing strategy. It is the marketing that provides the framework for the communication and understanding of a product or service to the customer. Marketing therefore cannot be understood without the communication being a major component. With marketing therefore the emphasis is always on communication as a tool to engage your customer and to make them aware of the benefits of your product or service.

The marketing management requires five fundamental marketing concepts that include branding, positioning, communications and selling. Branding refers to everything that makes your product unique and different from the offerings of your competitors; positioning on the consumer’s mind helps you to position yourself in their mind. Once you have identified these two key components, the next step is to create a unique selling proposition (USP). A USP is the message you wish to communicate to your potential customers that will appeal to their needs and motivates them to make a purchase. Branding is the perception you give to your product or service and positioning is how you position yourself in the market.

The marketing management strategies are the core aspects of creating a strong marketing position for your product or service. One should look at their SMO strategy along with their offline marketing management principles to develop an overall marketing management plan. This includes using multiple streams of communication including print media, digital media, community development and networking. Social media can be used for positioning within the various marketing concepts mentioned above as well as many other marketing concepts.