Marketing Research – An Aid to the Success of an Organization

Marketing is the art of acquiring and disseminating information about products and services offered by others. Marketing is the most important part of any business venture, because it not only brings in new customers but also promotes the existing customers to do their shopping at your place. Marketing is the method which brings customers and sellers together so that they can make a transaction. Marketing is a form of communication or the one way of reaching out to customers for the purpose of bringing about sales. Marketing is not only confined to advertising but also involves various other practices such as developing customer loyalty, understanding customer preferences, analyzing customer behavior, and making product offering a distinctive selling proposition.

Internet marketing, email marketing, SEO marketing, PPC marketing, social media marketing and mobile marketing are some of the subtopics in this regard. Internet marketing refers to the procedure by which an organization undertakes to reach out to its potential customer base, develop strong commercial relationships so as to bring in good value in exchange. Email marketing is the means through which organizations and businesses to send their mails to prospective customers. Online marketing is the best and most convenient way of sending bulk messages and offers to customers through the online medium. SEO marketing involves various SEO techniques such as article marketing, directory submission, blog marketing, PPC marketing, guest blogging, social bookmarking, and keyword marketing.

These marketing research tools help to know about the psychology of customers and convert them into actual buyers. It also helps in improving customer retention rate, brand loyalty and increasing sales revenues. It also assists in making better use of online resources, such as blogs, articles, press releases, online directories and search engines. Marketing Research Tools helps in studying customer buying habits, tastes, preferences, and buying decisions of people. It enables organizations to understand the changing needs of their customers and develop personalized marketing solutions. Marketing Research Tool is a combination of different strategies like survey research, behavioral marketing research, and market research.

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