The Concept of Marketing Management

Marketing is a term that has been around as long as there have been companies in existence. Marketing is one of the important pillars on which any business stands. It can be defined as the process by which organizations develop and make their products or services more accessible to their target markets. Marketing also refers to the procedure by which organizations establish connections with their target markets, build brand equity, and create value for their clients in order to extract value from the exchange. Marketing therefore, is a key component of business that drives sales and revenue.


Market research is a very important ingredient of marketing. The concept of marketing is very broad and it has various definitions depending on who you ask, but basically, marketing is the process by which organizations identify their target markets, conduct market research, and then launch promotional activities designed to reach out to potential customers. Marketing therefore, is the science of discovering what the consumers need and what they want and then finding a way to deliver what the consumers need and demand. It is therefore a very important concept in the marketing world.

In business, marketing management is very important because it helps businesses remain competitive, it prevents them from being consumed by their competitors, and it also enables businesses to come up with innovative ideas that can distinguish them from their competitors. Therefore, when you are conducting marketing research, you should always keep in mind what your competitors are doing so that you will be able to come up with something original. By conducting a thorough marketing analysis, you will be able to see what works in the market and what doesn’t. Once you have this information, you can easily improve your marketing strategies in order to increase sales and revenue.

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