Understanding The Marketing Concept
The primary aim of marketing is to gain exposure to as many potential consumers as possible. What better way to reach a large number of people than by creating awareness about your business and your products and selling them? Marketing thus encompasses a variety of activities that aim at creating awareness of a business through various marketing strategies.
One of the most basic marketing activities is market research which aims at gathering information about the needs and interests of consumers. Market research is a comprehensive tool that helps to gather and organize information to help you understand your target customers and the competition. With the information gathered from the market research you can plan your marketing strategy and determine your marketing activities such as pricing, packaging, promotion, advertising, public relations, and other important marketing activities. You can also determine the effectiveness of your marketing activities by monitoring the response of your consumers or clients. This will allow you to learn from your mistakes and improve your marketing strategies accordingly.
Once you have planned your marketing concepts, you must then plan how to execute them on a day-to-day basis. This includes planning the distribution of your brochures, pamphlets, advertisements, and other print materials, including online marketing concepts. After the plans are final, you should follow through on a regular basis by constantly evaluating your results. If you have not received much response to one marketing concept you have implemented, try another concept. You should also try to learn what your consumers or clients think about your marketing concept and how you can improve upon it.